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Synopsis This text provides professionals with an introduction to the theory and practice of intercultural business communication; surveying key cultural dimensions and case studies. The approach is interactive; with exercises to encourage readers to reflect on their own attitudes and experience. -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch. Autorenkommentar Intercultural Business CommunicationIntercultural Business Communication provides students and business people with an introduction to the theory and practice of intercultural business communication. It analyses the main features of intercultural communication and surveys both some key cultural dimensions as well as selected interfaces. The focus is on those skills (e.g. negotiating; socialising; giving presentations) business people need to function effectively. The approach is interactive; with exercises to encourage readers to reflect on their own attitudes and experience; before comparing their answers to those suggested in the book.
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